Digital Marketing

 1. What is Marketing ?

Ans: Marketing is the process of designing, positioning, promoting and distributing a product or service in such a way that consumers see value in it.

Marketing is 2 types-

• Analog marketing

• Digital Marketing

Analog marketing: Analog marketing refers to offline promotions and advertisements through physical or traditional media.It is also called traditional marketing.

Example-

• Newspapers

• Magazine

Digital marketing: Digital marketing is the component of marketing that uses the Internet and online-based digital technologies to sell and promote products and services.It is also called online marketing.

Example: 

• Email marketing

• Content marketing

• Social Media Marketing

• Pay Per Click

• Search Engine Optimization

• 
  

2. What is Digital marketing ?

Ans: Digital marketing is the component of marketing that uses the Internet and online-based digital technologies to sell and promote products and services.

Digital Marketing is 2 types-

Offline marketing: Offline marketing is spreading the word about your brand via traditional means such as TV, radio, pamphlets, and billboards.Offline marketing, also known as traditional marketing,

Online marketing: Online marketing, also known as digital marketing Digital marketing is the component of marketing that uses the Internet and online-based digital technologies to sell and promote products and services.

Affiliate marketing:Affiliate marketing is a marketing model in which third-party publishers promote a merchant’s goods or services and receive a percentage of the sales or web traffic made as a result. 

Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. 

Bulk Email: Bulk email is the act of sending one email campaign to a large group at once. 

• PPC: Pay Per Click

• CPC: Cost Per Click

• CPA: Cost Per Action

• SEO: Search Engine Optimization

• SMM: Social Media Marketing

• CJ:Commission Junction